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B Bagel, London

Wet Pet Studio created the brand identity for B Bagel, a London bagel shop known for its fresh, delicious, generously filled bagels.

Wet Pet Studio has worked with B Bagel since its first shop, supporting the brand’s growth from a single neighbourhood shop into a seven-location London chain.

Brand identity, packaging, print, interior and exterior graphics: Wet Pet Studio
Interior design: Noa Ram Studio and TGP International

Images courtesy of B Bagel, Me:Mo and Tony Harris.

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Wet Pet Branding Agency
ASPER-HUJI Innovate Centre,
Givat Ram Campus, JLM

All work © Wet Pet Studio 2026