Logo and website proposal to one of our oldest clients, MJE.
The logo is built of half a Star of David, and is also made to resemble the structure of a bridge.
Bridges are a prominent feature in the NYC skyline. They also metaphorically illustrate MJE's pursuit to connect the Jewish community with one another, as well as to Judaism and its ideology.
The logo was created in an attempt to give the ancient, "uncool" Star of David a contemporary and more sophisticated twist, that addresses a young professional crowd.