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Ridgewood Development Branding

Ridgewood is an up and coming neighborhood on the Queens-Brooklyn boundary in New York City. 
Bordering with the Brooklyn neighborhoods of Bushwick and East Williamsburg, Ridgewood has an emerging culture of its very own with new restaurants, galleries, specialty shops and cafes opening regularly.

The Garratt is a new residential building, aiming towards the clientele of young families, current residents of surrounding neighborhoods, and creatives in search of authentic Brooklyn. 
The logo we created was inspired by the elevated L train tracks which run through the heart of Ridgewood.

The two bottom images are two more concepts that were not picked, but we still loved. 

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